As we welcome Nowruz, the Persian New Year, I find myself in awe of the rich history and timeless wisdom woven into this beautiful celebration. For over 3,000 years, Nowruz has marked the arrival of spring—a time for renewal, reflection, and the blossoming of new beginnings. It is a season of hope, where ancient traditions remind us to cleanse not only our homes but our hearts, to let go of the past, and to step forward into the future with purpose and grace.
For me, as someone with both Persian and German/Irish heritage, Nowruz holds a particularly special place in my heart. Growing up, I felt the pull of two worlds—each with its own unique beauty and wisdom. Embracing my Persian heritage, especially in recent years, has been a journey of rediscovery. From the magical spices that heal to the cultural rituals that restore, the ancient practices of Persia have shaped my own path of empowerment and healing. But what makes it even more beautiful is that I get to bring the best of both worlds—my Persian roots and my Western upbringing—and share that blend with all of you.
At its core, Nowruz is about renewal. It’s a time to shake off the old and make way for the new—much like the journey we embark on every day in our lives and with T Bazi. I founded T Bazi with this same spirit of renewal in mind. Our products are designed to nourish your skin and soul, drawing on the ancient wisdom of Persian botanicals that have been tried and true for centuries. Ingredients like cardamom, pomegranate, and Persian rose not only transform the skin but empower you to reconnect with your natural radiance.
This time of year is also about coming together as a community. Nowruz reminds us that we don’t walk this path alone. Whether gathering with family around a Haft-Seen table or sharing rituals with friends, we are all part of something bigger. The support and love from our T Bazi community are what fuel our passion and keep us moving forward. It is because of you that we continue to grow, learn, and evolve. Each one of you who has supported us, believed in our mission, and shared in this journey has made a lasting impact.
As we step into this new season, I want to leave you with a message of empowerment and healing. Just as the earth renews itself each spring, so too can we. Nowruz is an invitation to reflect on how far we’ve come, to let go of what no longer serves us, and to embrace the potential for growth and transformation. Together, as a community, we can uplift one another and continue to create a space for healing, beauty, and self-expression.
Wishing you all a radiant, empowered, and joyful Nowruz! May this new year bring you renewal in every sense—inside and out.
With love and gratitude,
Nina
